Research Archives - Page 5 of 5 - Guides for Marketing Technology

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6 Important Things You Should Know About Marketing Technologies

March 18, 2017 / GuidesFor Team

It’s only a matter of time before every organization deploys marketing technology. An eMarketer survey shows that about 65 percent of marketing heads in the U.S., the U.K., and Australia … Continue reading 6 Important Things You Should Know About Marketing Technologies

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4 Factors Boosting the Growth of Marketing Technology

March 18, 2017 / GuidesFor Team

One airline company boosted its sales by eight percent because marketing showed it indications of consumer behavior like the places where they want to fly to, and the kind of … Continue reading 4 Factors Boosting the Growth of Marketing Technology

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Posted In: News, Research, Social
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News Flash: Your Colleagues and Competitors Are Using Marketing Technology

March 18, 2017 / GuidesFor Team

Social tracking tools are among the devices that tech giants like Google and Facebook are leveraging to get more engagement from their sizeable amount of customers. Search Engine Land defines … Continue reading News Flash: Your Colleagues and Competitors Are Using Marketing Technology

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4 Business Advantages Provided by Marketing Technology

March 18, 2017 / GuidesFor Team

Consumer experience is the one differentiating factor that will drive the customer to stay with one brand and change another. The Fashion Law defines it to mean several things: the … Continue reading 4 Business Advantages Provided by Marketing Technology

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Posted In: Research, Tip
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The 11 RULES To Deliver Product Content that Sells

1 in 3 consumers have bought from a brand other than they intended because of the information they received while shopping online. That’s the power of great product content. So experts from content26 and Salsify got together to craft the 11 rules you should follow to create product content that makes consumers click the "Buy" button. Read on to learn the best practices for making your products stand out and get sold on the digital shelf.

3 Strategies to help you take Control of your 3 Brand's Digital Footprint

In a recent study by Comscore and UPS, 73% of shoppers said that detailed product content is the #1 most important element of their purchase decision. So when Bill Gates famously coined the term "content is king" in 1996, we can tailor that sentiment to "product content is king" when talking about today's top commerce priority.

8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Marketing automation can help you expand your expertise. There’s no doubt good paid search and SEO are worth their weight in gold. Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. In this eBook, you’ll learn nine ways to leverage or expand your agency’s search marketing skills to win with marketing automation.

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