Tag: Research

4 Ways to Make Content Publishing a Powerful Marketing Tool

September 23, 2017 / GuidesFor Team

The art of storytelling just might prove to be the key in determining which campaign will work and which will not. According to               … Continue reading 4 Ways to Make Content Publishing a Powerful Marketing Tool

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The Relevance of Human to Human Touch In MarTech

August 31, 2017 / GuidesFor Team

Despite the popularity of AI in marketing technology, the human touch remains be the key point in gaining the trust of the customers. AI helps tremendously in automation, analysis, and … Continue reading The Relevance of Human to Human Touch In MarTech

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Is it Really Possible to Drive ROI from Martech?

August 31, 2017 / GuidesFor Team

Increase in sales revenue and lead generation are the top two goals of marketers when employing a marketing technology strategy, according to Ascend’s survey in 2016. The goals are pretty … Continue reading Is it Really Possible to Drive ROI from Martech?

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DMP’s Important Functions in MarTech

August 31, 2017 / GuidesFor Team

DMP or Data Management Platform is one of the marketing technologies that’s creating a buzz this year. It’s not really new but it’s evolving and adapting to the demands of … Continue reading DMP’s Important Functions in MarTech

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5 Marketing Technologies Explained in Simple English

August 31, 2017 / GuidesFor Team

Consumer habits have changed along with the change in the technology. Since there are around 223 million smartphone users in the US alone, it has been a necessity for marketers … Continue reading 5 Marketing Technologies Explained in Simple English

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Why Your Business Needs Marketing Technology

August 31, 2017 / GuidesFor Team

Modern marketing is not just about creativity in publishing content. It is also about the adoption of modern technology that streamlines tasks to produce more creative output, better customer experience, … Continue reading Why Your Business Needs Marketing Technology

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How To Use Instagram and Snapchat for your Marketing Campaigns

August 31, 2017 / GuidesFor Team

Social media is a venue where marketers get really creative in tapping into their target audience in the friendliest way. Marketing in this platform is currently very strong that some … Continue reading How To Use Instagram and Snapchat for your Marketing Campaigns

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AI’s Effect in Marketing Technology

August 31, 2017 / GuidesFor Team

Will AI replace human employees? In doing certain tasks, yes, and it’s actually happening now. With the increase in the number of software that can automate various tasks, the tasks … Continue reading AI’s Effect in Marketing Technology

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Big Data as Part of Marketing Technology’s Arsenal

August 31, 2017 / GuidesFor Team

A study in 2014 has shown that CMO’s were under a greater pressure when they were required to prove the effectiveness and level of impact of their marketing solutions through … Continue reading Big Data as Part of Marketing Technology’s Arsenal

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The Future of Marketing Technology in the Hands of IoT

August 31, 2017 / GuidesFor Team

The emergence of Internet of Things or IoT is opening a lot of doors to marketing specialists. The sudden flood of platforms that can be connected to the internet is … Continue reading The Future of Marketing Technology in the Hands of IoT

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