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4 Ways to Make Content Publishing a Powerful Marketing Tool

The art of storytelling just might prove to be the key in determining which campaign will work and which will not. According to               … Continue reading 4 Ways to Make Content Publishing a Powerful Marketing Tool

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The Relevance of Human to Human Touch In MarTech

Despite the popularity of AI in marketing technology, the human touch remains be the key point in gaining the trust of the customers. AI helps tremendously in automation, analysis, and … Continue reading The Relevance of Human to Human Touch In MarTech

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Is it Really Possible to Drive ROI from Martech?

Increase in sales revenue and lead generation are the top two goals of marketers when employing a marketing technology strategy, according to Ascend’s survey in 2016. The goals are pretty … Continue reading Is it Really Possible to Drive ROI from Martech?

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DMP’s Important Functions in MarTech

DMP or Data Management Platform is one of the marketing technologies that’s creating a buzz this year. It’s not really new but it’s evolving and adapting to the demands of … Continue reading DMP’s Important Functions in MarTech

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5 Marketing Technologies Explained in Simple English

Consumer habits have changed along with the change in the technology. Since there are around 223 million smartphone users in the US alone, it has been a necessity for marketers … Continue reading 5 Marketing Technologies Explained in Simple English

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