August 31, 2017 / GuidesFor Team
Modern marketing is not just about creativity in publishing content. It is also about the adoption of modern technology that streamlines tasks to produce more creative output, better customer experience, and improved sales revenue.
A survey on marketing technology conducted by Ascend2 revealed that in 2016, 85% of marketing specialists find their strategies successful to some extent. Inadequate budget, lack of effective strategy, and inadequate technology integration are the top barriers to achieving martech goals. Although marketers recognize the power of martech, a lot find it difficult to integrate into their strategies.
Read this article to know more about the importance of adopting modern marketing technology. – Gail Limpin
Posted In: Research