August 31, 2017 / GuidesFor Team
Despite the popularity of AI in marketing technology, the human touch remains be the key point in gaining the trust of the customers. AI helps tremendously in automation, analysis, and other machine processes, but brands remain very conscious about how they could deliver the best customer experience.
The American Marketing Association says that “brand reputation and success will depend on treating customers as individuals and offering them everything they need, when they need it.” Using martech solutions can now be leveraged to provide the best service possible. But can we leave it all up to automation?
Humanizing is an advantage as it’s bound to create better connections with customers and within the company as well. Learn how this can be done by reading this article here. Martech can combine the best of both worlds: AI and human. – Gail Limpin
Posted In: Research