August 31, 2017 / GuidesFor Team
Increase in sales revenue and lead generation are the top two goals of marketers when employing a marketing technology strategy, according to Ascend’s survey in 2016. The goals are pretty obvious but how many become successful in achieving this goal? Only 30% can confidently say that their strategies are actually very successful. But on the other side of the spectrum, only 2% would say they were very unsuccessful. It’s safe to say that most marketers using martech are somehow achieving satisfying results.
In this article you’ll learn how martech is actually driving ROI. Do read on if you want to uncover how martech works and use it to drive revenue in your company. – Gail Limpin
Posted In: Research