DMP’s Important Functions in MarTech

August 31, 2017 / GuidesFor Team

DMP or Data Management Platform is one of the marketing technologies that’s creating a buzz this year. It’s not really new but it’s evolving and adapting to the demands of modern marketing. CMS Wire writes, that DMP’s role in AdTech and MarTech convergence is critical in “brand identity, audience building and data unification”. It is believed that DMP can create a revolutionary strategy by using concepts behind advertising and marketing. To learn more about specific DMP functions and how to make them work for you, do read this article. – Gail Limpin

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