Big Data as Part of Marketing Technology’s Arsenal

August 31, 2017 / GuidesFor Team

A study in 2014 has shown that CMO’s were under a greater pressure when they were required to prove the effectiveness and level of impact of their marketing solutions through a measurable ROI. They needed more reasonable metrics that could prove actual sales based on their marketing techniques. It was a problem back then but current innovations opened up greater possibilities. 

Big data, for instance, is now giving marketers a way to improve their strategies before going all-out in their campaigns. This article explains just how that is done and how big data becomes a part of the marketing technology’s arsenal. Read on to find out. – Gail Limpin

Read the source article at CIO.com

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