Growth Through Marketing Technology in an Era of Fake News

June 4, 2017 / GuidesFor Team

One of the crucial elements in marketing engagement is trust – trust by the consumer that enterprises are able to deliver on their promise of high quality goods and services. These days, people are weary about information given the proliferation of “fake news.” Accordingly, buyers are 67 percent of the way through the purchase journey before they want to talk to a supplier. Essentially, for marketers to get through to customers, you need to engage and listen more. Learn more by reading this. – Silvana Peters

Read the source article at Entrepreneur

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