News Flash: Your Colleagues and Competitors Are Using Marketing Technology

March 18, 2017 / GuidesFor Team

Social tracking tools are among the devices that tech giants like Google and Facebook are leveraging to get more engagement from their sizeable amount of customers. Search Engine Land defines a social tracking tool as a means to find out the demographics of the visitors who Like, Share, or browse your pages. It can be a vital resource in the hands of a marketer who wants to draw in more customers to his campaign. Social tracking tool is just one of the many marketing technology instruments that are being embraced by organizations, including your companies and competitors alike. This means that in order to keep up or surpass them, you do have to immerse yourself in the world of marketing technologies, and deploy them to boost your marketing campaigns. If you want to know how many of your allies and strategic opponents are using marketing tech, read on for more. – Cora Llamas.

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