6 Important Things You Should Know About Marketing Technologies

March 18, 2017 / GuidesFor Team

It’s only a matter of time before every organization deploys marketing technology. An eMarketer survey shows that about 65 percent of marketing heads in the U.S., the U.K., and Australia are heavily investing in its tools. Their main reason has to do with understanding customer behavior, and how to create campaigns using that information that will turn leads into converted sales. With competition intensifying and data driving decision-making, that number of marketing technology users is bound to increase. If you want to know what Marketing Technology can do for you, read on about the 8 important things that make it important to your business. – Cora Llamas

Read the source article at McKinsey & Company

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