4 Factors Boosting the Growth of Marketing Technology

March 18, 2017 / GuidesFor Team

One airline company boosted its sales by eight percent because marketing showed it indications of consumer behavior like the places where they want to fly to, and the kind of perks they enjoy during the flight. Marketing Tech News highlights this example to show that marketing’s relationship with sales has evolved significantly the past years. It’s no longer seen as merely an ally or support for sales, but another way to boost revenue. Predictive analytics, social media, social tracking and other tools now make it possible for marketers to make more accurate campaigns that translate leads into sales conversions. The overall impact affects the bottom line positively. That’s one reason why the marketing technology industry is growing. There are three other reasons boosting its growth. Read on for more. – Cora Llamas

Read the source article at ClickZ

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