March 18, 2017 / GuidesFor Team
Consumer experience is the one differentiating factor that will drive the customer to stay with one brand and change another. The Fashion Law defines it to mean several things: the level of satisfaction or even joy that a consumer experiences when he shops in a store or browses through a site; the sense that he is being valued by the store through its customer service; and the high quality of the product and the service. Many marketers generally interpret a heightened customer service as a fully functioning website, a dynamic campaign, and an attractive promotion. However, that is only scratching the tip of a very huge iceberg. In the digital age, Marketing Technology plays an immense role in creating a solid, winning consumer experience that will kep them coming back for more. It also provides three more business advantages that business owners can use to expand their market share. Read on for more details. – Cora Llamas.