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4 Ways to Make Content Publishing a Powerful Marketing Tool

The Relevance of Human to Human Touch In MarTech

Is it Really Possible to Drive ROI from Martech?

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DMP’s Important Functions in MarTech

DMP or Data Management Platform is one of the marketing technologies that’s creating a buzz this year. It’s not really new but it’s evolving and adapting to the demands of … Continue reading DMP’s Important Functions in MarTech

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5 Marketing Technologies Explained in Simple English

Consumer habits have changed along with the change in the technology. Since there are around 223 million smartphone users in the US alone, it has been a necessity for marketers … Continue reading 5 Marketing Technologies Explained in Simple English

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Why Your Business Needs Marketing Technology

Modern marketing is not just about creativity in publishing content. It is also about the adoption of modern technology that streamlines tasks to produce more creative output, better customer experience, … Continue reading Why Your Business Needs Marketing Technology

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How To Use Instagram and Snapchat for your Marketing Campaigns

Social media is a venue where marketers get really creative in tapping into their target audience in the friendliest way. Marketing in this platform is currently very strong that some … Continue reading How To Use Instagram and Snapchat for your Marketing Campaigns

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AI’s Effect in Marketing Technology

Will AI replace human employees? In doing certain tasks, yes, and it’s actually happening now. With the increase in the number of software that can automate various tasks, the tasks … Continue reading AI’s Effect in Marketing Technology

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The 11 RULES To Deliver Product Content that Sells

1 in 3 consumers have bought from a brand other than they intended because of the information they received while shopping online. That’s the power of great product content. So experts from content26 and Salsify got together to craft the 11 rules you should follow to create product content that makes consumers click the "Buy" button. Read on to learn the best practices for making your products stand out and get sold on the digital shelf.

3 Strategies to help you take Control of your 3 Brand's Digital Footprint

In a recent study by Comscore and UPS, 73% of shoppers said that detailed product content is the #1 most important element of their purchase decision. So when Bill Gates famously coined the term "content is king" in 1996, we can tailor that sentiment to "product content is king" when talking about today's top commerce priority.

8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Marketing automation can help you expand your expertise. There’s no doubt good paid search and SEO are worth their weight in gold. Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. In this eBook, you’ll learn nine ways to leverage or expand your agency’s search marketing skills to win with marketing automation.

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GuidesforMarketingTechnology_Internal

Are you currently using a third party lead generation firm to generate leads for your sales organization?

If Yes - which one?

If No - are you looking to leverage third party lead generation in the upcoming 12 months?

Based on your experience, what percentage of your leads convert to a qualified opportunity?

In your opinion, what percentage of marketing generated leads are followed up effectively by the SDR or Sales team?

Approximately, what % of leads never get contacted by your sales team?

Do you believe your current sales engagement with leads is creating an ideal customer experience?

Do you believe your sales and marketing teams are aligned to properly achieve your business goals?

Are you currently looking for new solutions to generate leads for your marketing and sales organization?

The Latest

DMP’s Important Functions in MarTech

5 Marketing Technologies Explained in Simple English

Why Your Business Needs Marketing Technology

How To Use Instagram and Snapchat for your Marketing Campaigns

AI’s Effect in Marketing Technology